International Business and Marketing MSc

**Please check the Sheffield Hallam University website for the latest information.** <br/><br/>**Course summary**<br/>- Gain the expertise you need to excel in international business and marketing.<br/><br/><br/>- Engage with real organisations via a live consultancy project.<br/><br/><br/>- Develop your skillset through collaborative and independent learning.<br/><br/><br/>- Attain rounded knowledge on an academically challenging, multidisciplinary course.<br/><br/><br/>On this course, youll tackle business and marketing with an outward-facing, international perspective. Youll consider strategy and engagement on a global scale, and understand how business is conducted across cultures and borders.<br/><br/>**How you learn**<br/><br/>All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.<br/><br/>On this course, youll study international business topics such as globalisation, multinational enterprises, cross-cultural management, international strategy, and global supply chains. In the marketing strand, modules will focus on areas such as international markets, brands and consumers. Practical work is featured throughout the course to ensure that you apply your skills.<br/><br/>Our large and diverse teaching team combines practical industry experience and academic research expertise. This enables us to blend contemporary, real-world understanding of business with advanced theoretical knowledge and a truly international perspective.<br/><br/>You learn through<br/><br/><br/>- lectures<br/><br/><br/>- seminars<br/><br/><br/>- workshops<br/><br/><br/>- live projects<br/><br/><br/>- simulations<br/><br/><br/>- peer learning<br/><br/><br/>- independent study<br/><br/><br/>- guest speakers<br/><br/><br/>This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.<br/><br/>**Live projects**<br/><br/>The course features an international consultancy project opportunity, supported by Venture Matrix, in which you carry out assessed projects based on real-world business solutions for local, national or global organisations.<br/><br/>The project aims to enhance your business awareness and improve your employment prospects. The opportunity to interact regularly with a real company will be particularly beneficial to international students from the point of view of business engagement and practical experience.<br/><br/>You will also engage in seminar activities mirroring contemporary challenges faced by today’s organisations. These opportunities give you the chance to develop your practical skills in a real-world setting.<br/><br/>**Networking opportunities**<br/><br/>Throughout the course, youll benefit from frequent interaction with alumni and the business community — allowing you to make useful connections for your career.<br/><br/>**Field trips**<br/><br/>Where possible, we organise field trips and site visits on the course to demonstrate the business environment, and allow for useful real-world experiences and insight.<br/><br/>**Future careers**<br/><br/>This course prepares you for a career in<br/>- account management<br/><br/><br/>- advertising<br/><br/><br/>- business development<br/><br/><br/>- retail buying<br/><br/><br/>- consultancy<br/><br/><br/>- marketing<br/><br/><br/>- human resource management<br/><br/><br/>- logistics management<br/><br/><br/>- management consultancy<br/><br/><br/>- market research analysis<br/><br/><br/>- product management<br/><br/><br/>- project management<br/><br/><br/>- retail management<br/>