Public Relations MA

**Please check the Sheffield Hallam University website for the latest information.** <br/><br/>**Course summary**<br/><br/><br/>- Develop the creative, theoretical and technical skills required for a successful PR career<br/><br/><br/>- Explore communication theory, practice and research through wide-ranging learning methods<br/><br/><br/>- Learn how the industry works - build relationships and develop reputations with real-life briefs<br/><br/><br/>- Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course<br/><br/><br/>- Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders<br/><br/><br/>This course allows you to develop a deep understanding and flair for PR. Youll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.<br/><br/>**How you learn**<br/><br/>All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.<br/><br/>The course is focused on the real-world application of PR and communication theory. Youll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisations reputation. Youll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.<br/><br/>You learn through<br/><br/><br/>- practical projects<br/><br/><br/>- lectures and seminars<br/><br/><br/>- commercial opportunities with real-world clients<br/><br/><br/>- critical thinking and group work skills<br/><br/><br/>- employability workshops<br/><br/><br/>- guest speakers and masterclasses<br/><br/><br/>- webinars with industry specialists<br/><br/><br/>- development of your online showreel<br/><br/><br/>- Applied learning<br/><br/><br/>**Live projects**<br/><br/>Throughout the course youll work with real clients on practice-based projects, allowing you the real-world experience that is so central to the PR industry.<br/><br/>**Networking opportunities**<br/><br/>A number of industry days and events (Grad Talk, Pathways) are held on campus enabling you to network with and attend talks and workshops run by creative media industry professionals and organisations. These activities give a window to the world of work and opportunities that lie ahead.<br/><br/>**Future careers**<br/><br/>This course prepares you for a career in<br/><br/><br/>- public and private sector organisations<br/><br/><br/>- PR agencies<br/><br/><br/>- charities<br/><br/><br/>- pressure groups<br/><br/><br/>- voluntary sector.organisations<br/><br/><br/>This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.<br/><br/>You gain automatic free student membership of the PRCA and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free online training and free access to the industry recognised PRCA Online Certificate.<br/><br/>**Where will I study?**<br/><br/>You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.