Business Management for the Creative Industries (Games) BA (Hons)

**Course overview:** This course is for ambitious individuals who want to lead, innovate and transform the creative industries, combining strategic business management with hands-on experience in computer games and digital innovation. Whether youre aiming to run your own studio, manage projects for a major game developer or launch a digital start-up, this course gives you the commercial insight, leadership mindset and creative expertise you need to thrive in a fast-evolving industry.<br/><br/>Learn how to build sustainable, scalable businesses rooted in creativity, balancing artistic vision with real-world commercial success. Study core business principles including strategy, marketing, finance and entrepreneurship, and explore creative pipelines including 3D character design, concept art, game environments, and real-time engine workflows. You gain the confidence to lead multidisciplinary teams and drive innovation across entertainment, media and interactive technology sectors. From live consultancy projects to showcasing your creative work at Animex and ExpoSeries, this course offers unrivalled exposure to both sides of the industry: the boardroom and the studio.<br/><br/>Whether you see yourself as a future creative director, studio founder, innovation strategist or digital entrepreneur, this course empowers you to shape the creative industries of tomorrow.<br/><br/>**Top reasons to study this course**<br/>1. Creative enterprise focus: learn how to launch, lead and grow businesses in the games, digital and media industries.<br/>2. Industry collaboration: work with world-leading studios on real-world briefs and projects.<br/>3. Start-up support: turn your ideas into reality through our Launchpad community, where over 500 student-led ventures have been created.<br/>4. Future-facing skills: explore the role of AI, emerging tech and digital disruption in shaping the future of creative leadership.<br/>5. Career-ready confidence: graduate with a powerful blend of business acumen, creative skills and industry experience, ready to step into leadership roles across the creative sector.<br/><br/>**After the course:** Graduates are uniquely positioned to take on leadership and project management roles in one of the fastest-growing global sectors. By combining strategic business insight with hands-on creative and digital expertise, you are equipped to drive innovation across industries such as games, animation, media, tech and digital enterprise.<br/><br/>Graduate with a powerful mix of business skills, entrepreneurial thinking and creative capability – prepared to lead studios, manage cross-functional teams or launch your own ventures. Whether your career goal is to become a creative director, digital entrepreneur, innovation strategist or project lead in a major studio, this course prepares you to thrive in both the boardroom and the studio.<br/><br/>With strong industry links, practical experience and a future-focused curriculum, you’ll leave Teesside career-ready, confident and capable of shaping the creative industries of tomorrow.