Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications.
There ar...
Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications.<br/><br/>There are also huge organisations intrinsically linked to the football industry, who spend billions of pounds on sponsorship and advertising in football.<br/><br/>Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation.<br/><br/>You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
09/2025
Campus
UCFB Wembley
Application deadline
Provider Details
Codes/info
Course Code
FMA1
Institution Code
U10
Points of Entry
Year 1, Year 2
UCAS Tariff96 Access to HE DiplomaM:30 Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)MMM A levelC,C,C |
Find more courses from UCFB with our undergraduate course search.
Region | Costs | Academic Year | Year |
---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands | £9,250 | 2024/25 | Year 1 |
EU, International | £14,950 | 2024/25 | Year 1 |