Multimedia Sports Journalism

The media landscape has changed almost beyond recognition in recent years following a digital revolution which has paved the way for a 24-hour rolling news agenda on TV and the internet. In that time, sport journalism has also developed to become the fastest growing sector in UK media.<br/><br/>Traditional print and broadcast sport journalism, while still powerful communications platforms, are being forced to adapt and change in order to survive in a new and rapidly-developing media environment. As a result, sport journalists are now expected to develop a range of digital and social media skills which enable them to tell a story across a number of platforms in order to reach a wider, often global, audience.<br/><br/>For example, a print journalist is expected to write multiple match reports for a single game that will be published at full time online and for the following days paper. On top of this they’re expected to maintain a live blog of the game they are covering, as well as use social media to post comments, photos and video.