Marketing Science MSc

The Marketing Science MSc is a unique programme designed for students interested in mastering the latest analytical techniques and cutting-edge scientific methods in today’s dynamic marketing practice.<br/><br/>The world of marketing has increasingly become more driven by digital and technology, with many critical decisions informed by data and analytics. Marketing’s data revolution means that future practitioners will need to be both creative and analytically sound.<br/><br/>Our programme was designed with industry demand in mind, informed by direct feedback from employers from established organisations and enterprises. The programme equips you with the data analytical and digital technology skills needed to produce informed, evidence-based, and effective marketing solutions to meet organisations’ demands. <br/><br/>The programme is well-suited for individuals passionate about marketing and data analytics. The practical focus of the programme ensures that graduates are well positioned to secure successful careers in large organisations, startups, or as entrepreneurs. <br/><br/>As a Marketing Science MSc student, you will develop strong marketing intuition and strategic marketing insights driven by analytics.<br/><br/>The programme concludes with a group business project in which you address a significant marketing analytics challenge experienced by the client organisation. By drawing on the knowledge and skills you have gained during the MSc Marketing Science programme, you demonstrate your ability to integrate the learning and apply it into a novel real world marketing problem.