Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional.
This is a flexible degree with optional units to choose from in Years 2 and 4. In your first year, you’ll study with Management and International Management students. You’ll benefit from learning in a diverse class with students who have different backgrounds and ambitions.
Year 1
You’ll learn key areas of management including marketing, accounting, business analytics and operations. This will give you a goo...
Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional.<br/><br/>This is a flexible degree with optional units to choose from in Years 2 and 4. In your first year, you’ll study with Management and International Management students. You’ll benefit from learning in a diverse class with students who have different backgrounds and ambitions.<br/><br/>Year 1<br/>You’ll learn key areas of management including marketing, accounting, business analytics and operations. This will give you a good foundation for the rest of your course.<br/><br/>Year 2<br/>Develop your marketing knowledge by studying areas like brand management, consumer psychology and strategic marketing communications. Customise your studies with optional units, allowing you to explore areas like business law, emerging markets and supply management.<br/><br/>Marketing placement year<br/>Apply your skills and knowledge on a placement year. You’ll gain a competitive advantage in the job market with this valuable experience.<br/><br/>Final year<br/>Grow your marketing expertise with specialist units and options. You’ll develop a product from a brief, prototype it and plan a launch. These skills will help you excel in a professional marketing role.
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Sandwich
Duration
4 Years
Start Date
29/09/2025
Campus
Main Site
Provider Details
Codes/info
Course Code
C160
Institution Code
B16
Points of Entry
Year 1
Not Accepted
D:36,M:3
Typical offer A pass in the Access to HE Diploma with at least 36 credits achieved at Distinction and 3 credits achieved at Merit or above. We are able to consider the Access to HE Diploma for entry. Your Access course units should demonstrate a broad skill-set that includes both numerical skills, such as those developed in Mathematics or science-based units, and discursive reasoning skills, such as those developed in essay based subjects such as English or humanities. Studying Business units as part of your Access course is beneficial but not essential.
36
Typical offer 36 points overall and 6, 6, 6 or 7, 6, 5 in three Higher Level subjects. Contextual offer 36 points overall and 6, 6, 5 in three Higher Level subjects.
DDD
Typical offer DDD in the BTEC Level 3 National Extended Diploma (RQF). We are able to consider the above qualifications in Business. You should be studying units that provide preparation for both numerical and essay-based study. We may be able to consider BTEC qualifications in other subject areas if they provide the same balance of numerical and essay-based study and you are able to demonstrate your aptitude for Business in other ways: please contact us to discuss your profile.
D*DD
Typical offer D*DD in the Cambridge Technical Level 3 Extended Diploma. We are able to consider the above qualifications in Business. You should be studying units that provide preparation for both numerical and essay-based study. We may be able to consider Cambridge Technical qualifications in other subject areas if they provide the same balance of numerical and essay-based study and you are able to demonstrate your aptitude for Business in other ways: please contact us to discuss your profile.
A,A
Typical offer AA in two Advanced Highers. We make offers based on Advanced Highers. You will typically be expected to have completed five Scottish Highers and your grades in these will be considered as part of your application. We prefer applicants who have achieved at least AAAAB in their Highers.
Not Accepted
A,A,A
A*,A,B
Typical offer AAA or A*AB in three A level subjects. Contextual offer AAB in three A levels. A level alternative offer: AAB in three A level subjects plus additional study - please see the course pages on our website.
D
Typical offer D overall with grade A* in the core component in an Accounting, Digital Business Services, Finance or Management and Administration T Level. We are able to consider the above T Level technical qualification in Accounting, Digital Business Services, Finance or Management and Administration.
Find more courses from University of Bath with our undergraduate course search.
While there's currently no scheduled events, head over to the university's website to find out how to stay up to date with their open days and more.
Request More Information
Request Information Request Information
Any questions about a specific university or course? Request some information and find out everything you need to know.
Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,535 | 2025/26 | Year 1 |
Order Free Prospectuses
The ideal way to read about detailed course information is with a university prospectus. Request a FREE prospectus and learn more about this course today.