Management (Marketing) MSc

Our intensive one-year MSc Management with a specialism in Marketing is for graduates from a wide range of subject backgrounds. It is not necessary to have any prior academic or practical experience in business or management.<br/><br/>This programme is for students who aspire to management-level and leadership roles in marketing within their chosen industry. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management.<br/><br/>Our MSc Management pathways provide an introduction to management followed by a detailed exploration of a specific area of management theory and practice, in this case, marketing. The programme attracts students from around the globe and you will work with students with different backgrounds and interests.<br/><br/>You will develop an in-depth understanding of the theories and practices that enable you to understand marketing in todays organisations. You will learn about consumer behaviour and consumption, digital marketing, ethical and sustainable marketing, and branding and brand cultures.<br/><br/>We aim to guide, teach and develop analytical and confident critical thinkers. You will gain insight into the nature of management and marketing and apply theory to practice through in-class discussions of real cases and practical methods. Group work and presentations, often based on industry case studies, allow practical application of theory and develop the teamwork and communication skills expected in todays workplace.<br/><br/>This programme will help you to:<br/><br/><br/>- Apply management techniques drawn from a range of disciplines such as marketing, operations, organisational behaviour, strategy, finance and accounting, marketing to management in organisations.<br/><br/><br/>- Understand the nature of management, the complexity of organisations and management’s role and responsibility in addressing societal and global challenge.<br/><br/><br/>- Reflect upon the wider challenges that organisations face and critically engage with ethical and sustainability issues as they arise.<br/><br/><br/>- Prepare for a career in management and leadership roles in your chosen industry with expert knowledge in your specialist subject.<br/><br/><br/>Graduates from this programme will benefit from studying at a top 10 UK university (QS World University Rankings 2024). You will be taught by leading academics whose research tackles the global societal issues facing modern management. A large percentage of our business and management research is rated as world-leading or internationally excellent (REF 2021), reflecting its impact on shaping policy and practice.