Course Overview - International Business and Marketing MSc MSc
You will learn about, and be able to critique various international business strategies. You will also be exposed to key areas such as global risk-analysis, global financial markets, and international trade.
You will study issues around customer experience design, marketing management and strategy, and digital marketing.
This course will give you a good grounding in business strategy, finance, and investment in an international context. You will be able to explore issues around the management of business resources, operations, and strategy.
You will learn about, and be able to critique various international business strategies. You will also be exposed to key areas such as global risk-analysis, global financial markets, and international trade.<br/><br/>You will study issues around customer experience design, marketing management and strategy, and digital marketing.<br/><br/>This course will give you a good grounding in business strategy, finance, and investment in an international context. You will be able to explore issues around the management of business resources, operations, and strategy.