International Marketing and Branding MSc MSc

Course Overview - International Marketing and Branding MSc MSc

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks...

2 options available

Some courses vary and have tailored teaching options, select a course option below.

Course Information

Study Mode

Full-time

Duration

12 Months

Start Date

01/2025

Campus

Main Site

Course Address
Nethergate
Dundee
DD1 4HN
United Kingdom

Application Details

Course Code

Unknown

Institution Code

D65

Points of Entry

Unknown

Search postgraduate Courses at University of Dundee

Take the next steps at University of Dundee with our postgraduate course search.

undergraduate Uni's