International Marketing (MSc)

Course Overview - International Marketing (MSc)

Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as a first stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the pract...

2 options available

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Course Information

Study Mode

Full-time

Duration

12 Months

Start Date

09/2024

Campus

Main Site

Course Address
Nethergate
Dundee
DD1 4HN
United Kingdom

Application Details

Course Code

Unknown

Institution Code

D65

Points of Entry

Unknown

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