Business with Marketing MA (Hons)

Combine the study of business with marketing to prepare for the social, political, environmental and cultural challenges facing contemporary businesses, governments and not-for-profit organisations. <br/><br/>Taught by world-leading industry professionals and researchers, you will develop personal and professional competencies such as:<br/><br/><br/>* authentic leadership <br/><br/><br/>* ethical, responsible, sustainable business behaviour <br/><br/><br/>* entrepreneurial practice <br/><br/><br/>* effective communication <br/><br/><br/>This will enable you to work across a range of roles in contemporary business including: <br/><br/><br/>* accountancy and finance <br/><br/><br/>* strategy <br/><br/><br/>* marketing <br/><br/><br/>* human resource management <br/><br/><br/>* data analytics <br/><br/><br/>* entrepreneurship and innovation<br/><br/><br/>**Marketing**<br/><br/>Studies in marketing may include, for example: <br/><br/><br/>* digital marketing practices and consumer behaviour <br/><br/><br/>* retailing <br/><br/><br/>* the place of brands in the lives of consumers and the skills used to manage them <br/><br/><br/>* marketing of art and culture <br/><br/><br/>* non-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketing <br/><br/><br/>The ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure. <br/><br/>**Who the programme is for**<br/><br/>This programme is particularly suitable if you are looking to a pursue career within marketing specifically. The programme is also appropriate for those aspiring to undertake a career in strategic management, and those seeking further educational opportunities. <br/><br/>**Environment for learning**<br/><br/>We offer a supportive and encouraging environment where you can grow and develop. Our Student Experience Team offer an extensive range of pastoral and professional provision to support you on your undergraduate journey. <br/><br/>We provide many and varied opportunities for you to engage in co- and extra-curricular activities. Our dedicated Student Development Team can help you develop a range of essential business graduate competencies. <br/><br/>**Further development opportunities**<br/><br/>You may take undergraduate Edinburgh Awards supported by an alumni professional mentor and trained coaches: <br/><br/><br/>* Personal and Professional Development (Year 2) <br/><br/><br/>* Effective and Responsible Leadership (Year 3 or 4) <br/><br/><br/>You can also participate in a large number of business societies, business events and peer-support schemes.<br/><br/>This degree offers the opportunity to study abroad in Year 3.