Marketing Management MA

**Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.**<br/><br/>Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism:<br/><br/><br/>- Strategic Marketing<br/><br/><br/>- Advertising and Communications<br/><br/><br/>The programme unlocks students leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, simulation game, case studies, and live projects.<br/><br/>The Strategic Marketing pathway emphasises a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the strategic marketing knowledge and skills needed to lead and shape the future of marketing, whether launching a new career, advancing in their current role, or making a career change.<br/><br/>The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.<br/><br/>**What you should know about this course**<br/>- This programme offers two distinct pathways for focused specialism in Strategic Marketing or Advertising and Communications<br/><br/><br/>- Recent graduates have gained positions with companies such as Google, Coca Cola and OgilvyOne<br/><br/><br/>- Study at our beautiful Greenwich campus, a UNESCO World Heritage Site<br/><br/><br/>- Gain hands-on experience by working on real-world projects, bridging the gap between classroom learning and industry practices<br/><br/><br/>- Opportunities to attend winter and summer schools in Europe.<br/>