Consumer Analytics and Marketing Strategy MSc

Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.<br/><br/>You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science using software likes R, Python, STATA, and SPSS, and learn how to communicate results through data visualisations.<br/><br/>Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, marketing analytics, consumer behaviour and digital and interactive marketing. You’ll also be involved in group work aiming to analyse data and make marketing predictions.<br/><br/>The choice of optional modules allows you to develop your marketing interests, explore new ideas and concepts, or develop skills and knowledge relevant to your career path.<br/><br/>The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.