Consumer Analytics and Marketing Strategy MSc

Course Overview - Consumer Analytics and Marketing Strategy MSc

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and the School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics, and data visualisatio...

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Course Information

Study Mode

Full-time

Duration

12 Months

Start Date

09/2025

Campus

University of Leeds

Course Address
Woodhouse Lane
Leeds
LS2 9JT
England

Application Details

Course Code

Unknown

Institution Code

L23

Points of Entry

Unknown

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