Through the Digital Design Futures course, you will acquire the necessary theoretical understanding and practical skills to thrive in the fast-paced and ever-changing field of digital design. This course will expose you to the theories of immersion while providing hands-on experience with the latest software and hardware in our dedicated studio, XLAB. By using design thinking and human-centered design principles, you will develop the ability to create systems and solutions that effectively cater to the needs of your target audiences.<br/><br/>Furthermore, you will develop an entrepreneurial mindset that enables you to leverage the creative possibilities presented by emerging technologies such as VR/AR/MR, IoT, AI, and UX, as well as the vast opportunities provided by big data. You will explore how XR and AI can enhance creative processes and generate new possibilities.<br/><br/>Through collaborations with industries and third-sector organizations across the UK, you will gain insights into the diverse applications of technology in sectors such as branding and marketing, retail and fashion, and health education.<br/><br/>As the global demand for digital skills continues to rise, this course offers a unique opportunity to unleash your creative potential and align your skillset with the evolving needs of industry and society. Upon graduation, you will be ready and equipped with the necessary knowledge and tools to forge a successful career in the exciting and innovative digital design sector.<br/><br/>The School of Design is ranked 5th in the UK for art and design (Complete University Guide 2024), providing you with access to timely world-leading expertise in the field. You will also be provided with:<br/><br/><br/>- the opportunity to gain valuable hands-on experience by working directly with the latest software and hardware in our state-of-the-art studio XLAB. Through a series of creative projects, you will apply your skills in a practical setting.<br/><br/><br/>- projects that adhere to industry standards.<br/><br/><br/>- training workshops and support to strengthen your XR developments.<br/><br/><br/>**Specialist facilities**<br/>We offer a wide range of facilities at the School of Design to ensure that you can maximize your time here. Our immersive technology lab (XLAB) is equipped with an impressive array of resources that are available for your project development. The lab provides standalone VR/MR headsets, allowing you to create and test various XR prototypes. Additionally, we have advanced research facilities such as an eye-tracking measurement system with mobile glasses, which enables us to understand how users interact with your design solutions. Our EEG (electroencephalography) equipment helps us study user interactions within the VR environment.<br/><br/>Furthermore, our lighting and colour lab is equipped with state-of-the-art tools for color measurement and communication, allowing exploration of colors role in the design and retail industry, as well as the impact of light on health and well-being. To support your idea development, we have a laser cutting and 3D printing workshop available.<br/><br/>In addition to these facilities, the School provides various forms of support to enhance your student experience and prepare you for the professional world. This includes access to dedicated software, comprehensive technical induction programs, free LinkedIn Learning tutorials, and the opportunity to engage with visiting speakers who are renowned figures from industry or other institutions around the world.