This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment.<br/><br/>You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research.<br/><br/>You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains.<br/><br/>The course has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios.<br/><br/>Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with cross-cultural experience and the skills required to work in the worldwide business environment.