Marketing MA (Res)

The Marketing Division within Leeds University Business School are interested in receiving proposals in the following areas of research:<br/><br/>Consumer buying behavior<br/>Analysis of consumer heterogeneous preferences and discrete choice analysis<br/>Retailing and store choice analysis<br/>Branding and brand equity<br/>Formulating and implementing sustainability marketing strategies: Bridging the gap<br/>Marketing strategy making<br/>Emergent marketing strategy and decision making in marketing organizations<br/>Corporate responsibility and sustainability<br/>Green marketing and advertising<br/>Business ethics<br/>International marketing<br/>Cross cultural buyer-seller relationships<br/>Export marketing strategy and performance<br/>Sustainable strategies of multinational corporations<br/>Standardisation/adaptation of international service offerings<br/>International marketing process standardisation/adaptation.