Marketing Management with Advertising MA

Throughout the year you’ll study core modules covering different aspects of marketing, management and communications.<br/><br/>Modules in marketing communications, strategy and consumer behaviour will develop your understanding of the ways brands communicate with their audiences and how key marketing decisions are made.<br/><br/>From there, you’ll explore theories and practices of different types of advertising and examine how organisations plan their media strategies in a changing media landscape. In addition, you’ll gain an insight into important functions of brand management and digital marketing.<br/><br/>Optional modules will give you the chance to shape the programme to suit your interests or career plans.<br/><br/>The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.