Consumer Behaviour MSc

Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree.<br/><br/>Study at the UK’s leading university for environmental and ethical performance (the University of Reading is ranked 1st in the People and Planet University League, 2023/24).<br/><br/>This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in.<br/><br/>This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations.<br/><br/>For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/international-development-and-applied-economics-pg/msc-consumer-behaviour