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This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.
Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.
**For more informatio...
This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.<br/><br/>Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.<br/><br/>**For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing**
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
12 Months
Start Date
09/2024
Campus
Henley Business School
Application deadline
Provider Details
Codes/info
Course Code
Unknown
Institution Code
R12
Points of Entry
Unknown
Take the next steps at University of Reading with our postgraduate course search.
Region | Costs | Academic Year | Year |
---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £14,100 | 2024/25 | Year 1 |
EU, International | £26,000 | 2024/25 | Year 1 |