Digital Marketing MSc

**Why this course?**<br/><br/>• Accredited by The Institute of Data and marketing (IDM)<br/>• Option of a placement year with placement preparation workshops<br/>• Top ten in the UK for postgraduate student satisfaction (PTES 2022, 2023)<br/>• Jointly recognised as the best modern university in the country, and the best modern university in London for research excellence. (REF 2021). 77% of our research is ranked ‘world leading’ or ‘internationally excellent’ (REF 2021).<br/><br/>**About this course**<br/><br/>Gain the knowledge to develop and implement digital marketing strategies in a socially responsible manner.<br/><br/>If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you.<br/><br/>The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad.<br/><br/>In addition to the academic course you will have the opportunity to join our Global Leadership Programme.<br/><br/>**Skills**<br/><br/>Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead.<br/><br/>This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner.<br/><br/>You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products. <br/><br/>**Career opportunities**<br/><br/>Graduates from this programme are equipped with the knowledge and skills to work in a variety of digital marketing roles that champion new technology, best online business models and emerging shapes of digital marketing communication and campaigns.<br/><br/>These likewise apply to large corporations, innovative SMEs and marketing agencies leading on new technology & marketing techniques.<br/><br/>**Modules**<br/><br/>Examples include:<br/><br/>• Business Research Modules<br/>• Digital Marketing Practice<br/>• Social Media and Influencers