Economics and Marketing BA (Hons)

Economics is the study of how people interact with others and their surroundings, and here at Stirling we look at Economics in a rich and varied way: from artificial intelligence in the labour market to addressing climate change, and from behavioural economic insights in decision making to tackling global poverty and inequality. An Economics degree from Stirling empowers you with sharp analytical tools, from experts in their field, with an ever-present emphasis on intellectual curiosity. Our introductory teaching is delivered in a revolutionary new way of learning Economics through our commitment to the CORE Project – “Economics for a Changing World”. In using real-world data to answer real-world questions from the very beginning of your studies, you will understand global issues with historical and philosophical context. We focus on real-world theory instead of textbook-simple theory, which is rigorously challenged with data and evidence. Our specialisms of environmental economics, behavioural economics, and public policy analysis are embedded throughout the course. The internationally-renowned Behavioural Science Centre within the Economics Division contributes two modules in behavioural and experimental economics to our degree.<br/><br/>Do you enjoy numbers the way others enjoy music, poetry or art? Do you enjoy using Mathematics to explain real-world phenomena and solve problems? Mathematical training develops specific skills and broad analytical expertise, which are valued across all professions. There is also a particular demand for graduates who not only have quantitative skills, but also know how to use them. This course delivers that sought-after combination – through our teaching style, and our focus on real-world applications of both mathematical and statistical techniques. For example, you’ll use the mathematics computing laboratories as an integral part of your learning process, making your study as much experimental as theoretical. Our Computing Science and Mathematics division provides a stimulating and supportive learning environment, and we’ve a strong and active research group. Its primary interest is the application of mathematics to biology, economics and life sciences, and we offer combined Honours degrees in the relevant disciplines.