Marketing Analytics

Course Overview - Marketing Analytics

The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations tha...

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Course Information

Study Mode

Full-time

Duration

1 Years

Start Date

09/2024

Campus

Stirling

Course Address
Grange Road
Stirling
FK9 4LA
United Kingdom

Application Details

Course Code

Unknown

Institution Code

S75

Points of Entry

Unknown

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