Marketing and Psychology BA (Hons)

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success. The University of Stirling’s Marketing course is ranked 2nd in the UK for Marketing (Guardian University Guide 2022). This is thanks to our research-led teaching and close ties with industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication. You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. Were ranked 1st in Scotland for student satisfaction in Marketing (National Student Survey 2022), and with graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.<br/><br/>Why do we behave the way we do, and what drives our behaviour? If you’re interested in the mind, and in human (as well as animal) behaviour, then Psychology is for you. Our award-winning Psychology course sits at the cutting edge of inter-disciplinary scientific research. We focus on important societal problems such as detection of criminals and improvement of health outcomes. After introducing Psychology to you as a biological and social science, we’ll cover topics as diverse as brain functioning, child development, and social behaviour. You’ll get hands-on experience designing and conducting experiments, working in high-end specialist labs and in our on-site kindergarten, the only such facility in the UK. You’ll develop a deep knowledge and understanding of mind and behaviour, coupled with excellent practical skills, all of which will offer you a wide and diverse choice of careers. The course is delivered by what the British Psychological Society (BPS) commended as a proactive, approachable and engaged programme team. The BPS also recognised our innovative, student-led teaching initiatives, which help students’ personal and professional development, and our personalised system of student support and feedback, which helps to nurture a close-knit academic community.