Marketing Analysis and Consultancy (online) PgCert

Taught 100% online, the Marketing Analysis and Consultancy PG Cert (online) offers you the flexibility to study with us from wherever you are in the world. The course gives you the research, analytical and consultancy skill set required to make an immediate impact in your organisation and rapidly advance your marketing career.<br/><br/>You will also have the opportunity to transition onto the full online Masters degree, the International Marketing MSc (online), after successfully completing the first three modules of the PG Cert.<br/><br/>Course start dates:<br/><br/>January, March, May, July, September and October<br/><br/>**Course overview**<br/>The course has been designed to give you the practical marketing and consultancy skills to add value to your organisation, as well as match and exceed the knowledge and skills employers require.<br/><br/>You will learn:<br/><br/><br/>- the importance of market research in informing marketing decisions, the stages of the marketing research process, and techniques used to commission, perform and execute research<br/><br/><br/>- advanced data analytics skills by investigating and interpreting data within the context of marketing-related questions<br/><br/><br/>- how to use market and customer research and insights to better inform current and future marketing activity<br/><br/><br/>- how to apply the skills and knowledge acquired in the previous modules to improve strategies and campaigns.<br/><br/><br/>- You may also be interested in our CIM accredited International Marketing MSc (online). Visit the course page for more information.<br/>