Strategic Marketing MSc

Develop your strategic marketing skills and compete in today’s global marketplace.<br/><br/>On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:<br/><br/><br/>- study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour<br/><br/><br/>- learn about advanced marketing analytics<br/><br/><br/>- gain essential skills to help you measure success and improve the quality of marketing decisions<br/><br/><br/>- cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls<br/><br/><br/>- explore the role of marketing in influencing consumers towards more sustainable behaviour.<br/><br/><br/>Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, business-to-business marketing and innovation in the creative economy.<br/><br/>You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships.<br/><br/>Accreditation<br/>You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. <br/><br/>Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. <br/><br/>**About the University of Sussex Business School**<br/><br/>Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people.<br/><br/>Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research.<br/><br/>**Location**<br/><br/>Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.