E-Business Management MSc

Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that profitability, efficiency, customer experience, business transformation, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Data Science and Analytics; Digital Technology Management and Consultancy; e-Commerce and Digital Analytics; and Digital Marketing.<br/><br/>**Course Overview**<br/>This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis. <br/><br/>With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialist routes through the course, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.<br/><br/>MSc e-Business Management Specialisms<br/><br/><br/>- Data Science and Analytics<br/><br/><br/>- e-Commerce and Digital Analytics<br/><br/><br/>- Digital Marketing<br/><br/><br/>- Digital Technology Management and Consultancy<br/><br/><br/>This information is applicable for 2025 entry. Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply.