Management and Marketing - MPhil

The School of Management and Marketing undertakes multidisciplinary and innovative research that makes important contributions to specific sectors of the business world. We work closely with different stakeholders and prominent practitioners to provide solutions to relevant challenges of society. Our School has an excellent international reputation and our staff collaborate with researchers and Centres from different countries. <br/><br/>Our School has a vibrant research culture which is driven by continued and effective support to all our research staff and PhD candidates. Our areas of research include:<br/><br/><br/>- Customer Orientation<br/><br/><br/>- Digital Marketing Strategy<br/><br/><br/>- Servitization<br/><br/><br/>- Internal Market Orientation<br/><br/><br/>- Trust<br/><br/><br/>- Social Innovation<br/><br/><br/>- Advertising<br/><br/><br/>- Consumer Behaviour<br/><br/><br/>- Business and Organisational Psychology<br/><br/><br/>- Our School has a detailed and ambitious research annual calendar which includes: writing retreats; research seminar series with guest speakers; virtual research seminars; training, paper development and grant applications workshops; Meet the Editor sessions; coffee/lunch and papers.<br/><br/><br/>Our research has been published in top journals such as Journal of Marketing Research, Journal of Business Venturing, Journal of Business Research, Human Resource Management, Journal of Advertising Research, International Journal of Hospitality Management, European Management Review, Journal of Business and Industrial Marketing, Regional Studies.<br/><br/>Our research staff contribute to research led-teaching that has a positive impact on students’ experience.