Digital Marketing and Analytics MSc

Course Overview - Digital Marketing and Analytics MSc

Digital marketing involves the marketing of products and services to consumers using digital technologies and media, whereas digital marketing analytics captures the converging fields of data and consumer analytics - this programme combines both areas.

Students gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing; evaluate consumer behaviour models applied to the digital consumer and monitor changing trends in various industries.

Students hone their skills and knowledge to develop integrated d...

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Course Information

Study Mode



1 Years

Start Date



Main Site

Course Address
Sparkford Road
SO22 4NR
United Kingdom

Application Details

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Fees and funding

England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland £9,550
EU, International £17,450

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