Career Guide

Marketing Manager

Ben Maples  · Oct 28th 2020

Every single company that you see today has a Marketing Manager in some way or form.

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Marketing your company’s services is so important in today’s society and the industry itself is not only very competitive, it’s also potentially lucrative, and if Mad Men is anything to go by, it’s also full of its fair amount of hijinks.

So what exactly does a Marketing Manager do? Well, we’ve compiled a useful career guide to help you decide whether or not this is the career for you, so let’s jump in!

Marketing Manager Career Guide

What is a marketing executive?

If we dive straight into the marketing executive job description, we find that they drive profits, promote products through campaigns. Marketing executive jobs develop and contribute to marketing campaigns to promote an idea, service or product. It’s a varied role which involves a lot of creativity, talent and imagination. Market job roles are in most companies and both the private and the public sector.

The marketing job description also tells us that it requires planning, organisation, advertising, sponsorship, public relations, research and public relationships with product development thrown in there too. Whether you’re working within finance or media, the role of a marketing executive will complete these tasks. Daily responsibilities can change slightly depending on where you work. Still, the focus is generally on selling a service or product or raising awareness regarding a particular issue. Marketing job roles are also known as marketing coordinators or officers.

What is a marketing manager? This position tends to be the head of the department who manages marketing executives and the entire team. They may look after the budget and maintaining client relationships.

A marketing officer salary for starters, graduates, juniors or assistants tends to be at around £18,000.

What does a marketing manager do?

Next, we have, ‘what does a marketing executive do?’ The marketing role will focus on creating awareness, developing a brand, and promoting a product or service. However, marketing roles and responsibilities extend further to include communicating with the target audience, developing customer relationships, and arranging the distribution of marketing materials. Helping with plans, advertising, campaigns and supporting the manager is also expected of the marketing role.

Not only that, but sourcing opportunities, placing adverts on teh radio or in the press and writing and proofreading copy for online and print campaigns is also part of the job. You’ll work with external and in-house creative agencies on marketing designs - from adverts to online emails - produce original content and run social media channels. A marketing executive job involves organising events, securing sponsorship and attending exhibitions and seminars.

Furthermore, marketing responsibilities consist of liaising with designers, organising photo shoots, and communicating with printers for market distribution. Marketing responsibilities are likely to include maintaining customer databases, conducting research, focus groups and developing relationships with stakeholders.

Moving on to senior or marketing manager responsibilities, it involves developing a marketing strategy, evaluating campaigns, and tracking performance and investment return. They may also prepare weekly and monthly reports for directors and board members, and manage events. However, the marketing manager roles and responsibilities can differ with each company and firm, but they tend to lead external agencies, delegate their team and oversee and manage the budget.

Marketing Manager Career

What qualifications do you need to be in sales and marketing executive jobs?

A marketing executive role is open to all graduates, but having an HND or degree in particular relevant subjects helps your application. Studying marketing, advertising, business, management, IT, communications, computer science or psychology is useful.

Companies also look for people with experience, particular skills and personal qualities. If you research job adverts for a marketing profile, you can see what type of skills and experience combination companies are seeking. However, if you don’t have a degree, you can still work as an assistant, and after building up your experience and skills can apply for a promotion or marketing job role. Another option is to apply for marketing apprenticeships or study a professional qualification a the Chartered Institute of Marketing (CIM).

If we look at marketing manager qualifications, you’ll need skills and several years worth of experience, from projects, customer service, campaigns and team management. Most individuals work as a marketing executive or within sales before applying for the role of a marketing manager.

What skills do you need for job roles in marketing?

Whether it’s junior marketing jobs or marketing manager roles, particular skills cross over in both levels. Communication, interpersonal, customer service and analytical skills are essential, as well as having commercial awareness. Marketing positions look for people with an eye for detail, creativity, drive, self-motivation, and the ability ot work well under pressure.

If we dive straight into the marketing executive job description, we find that they drive profits, promote products through campaigns.

You’ll need to have a flexible approach to work, be able to work within a team and think strategically. Copywriting and design skills, negotiation skills and having strong influence is also vital. Marketing jobs may also be required to have IT, social media and numeracy skills for budgeting and campaign work. Being able to work well under pressure and maintaining working relationships is just as important. If you can speak a foreign language, it may help for multinational companies.

Marketing manager skills will require additional requirements, from leadership, management and delegation abilities as well as multitasking and organisational skills. They will be in charge of the department and will need to maintain strong client relationships lead big projects and oversee the entire team.

Where to find marketing experience?

We have great insight into the sales and marketing executive job description, which describes work experience as an advantage in your job search. Therefore, finding relevant work experience is key to securing a job offer. Vocation work, job shadowing an executive role, placements and part-time employment in marketing can help get this started.

Working as a junior marketing executive or assistant is a good start, and some large employers offer paid summer placements. Jobs with experience of customer service, sales, public relations or market research is also helpful. Suppose your degree offers an integrated placement year use this to secure a marketing placement. Placements for students can be competitive, so apply early on in your second year, so you don’t lose out.

Marketing Manager

What is the average marketing executive salary?

A marketing officer salary for starters, graduates, juniors or assistants tends to be at around £18,000. Still, it can be as high as £22,000. Once you reach the executive level, the marketing job salary increases to be between £20,000 to £30,000. After this and five years’ of valuable experience, marketing salaries at a senior level can range from £30,000 and £45,000. The marketing manager salary can be as high as £60,000. Even more, the marketing director salary is the next step up between £60,000 and £100,000 or more.

However, marketing salaries can receive additional benefits, including medical insurance, company care, bonuses and profit-sharing schemes. There may be further perks, like gym membership and discounts. A digital marketing executive salary can range depending on location and the industry.

For example, an automotive, travel or consumer electronics marketing job salary may be higher than the public sector and not-for-profit organisations. If you want to find out more about the marketing salary, you can research job adverts to see what they’re offering at various companies and levels.

A marketing executive role is open to all graduates, but having an HND or degree in particular relevant subjects helps your application.

What are the marketing prospects?

Prospects in marketing include management and freelance. A marketing exec may follow the career structure within their company and work up to senior and manager level before reaching the director.

Studying professional qualifications can help your career progress, and after three to ten years, most individuals find themselves in managerial positions. Another option is to gain Chartered status with CIM if you want to stay on the marketing career path.

Some individuals may move between companies and agencies to progress more quickly and get various experience on various projects. They may choose to specialise in particular areas like online marketing, communications, event management and direct marketing. Other options involve working as a freelancer or transferring to a related sector like public relations, sales or advertising.

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