Content Creation (Extended Degree) BA (Hons)

If you want to pursue a creative degree at Arts University Plymouth but feel you have yet to acquire the experience and range of skills necessary, our Extended BA programme will prepare you for entry to one of our BA (Hons) undergraduate courses.<br/><br/><strong>What is Extended BA?</strong><br/>Our Extended BA (Hons) Degrees offers a unique four-year route for students aiming to delve into the diverse realm of art, design, and media. This programme provides an initial exploratory year, where youll cultivate insight into various creative skills and approaches, laying a robust foundation before advancing to a specialised degree of your choice. Whether youre returning to education after a hiatus or entering without formal qualifications, our Extended BA equips you with the requisite skills, knowledge, and experience to secure a place in our full undergraduate program.<br/><br/>Our Intensive Extended Degree program is a dynamic blend of lectures, workshops, and practical studio sessions designed to challenge and inspire. Our diverse student body spans from fresh-faced eighteen-year-olds to seasoned creatives in their seventies, fostering a rich collaborative environment. With the freedom to take risks and experiment, youll develop a diverse skill set through hands-on experimentation with materials, processes, and methodologies. This transformative journey hones critical skills essential for degree-level study, expanding your proficiency in drawing, visual research, contextual studies, digital imaging, and design methods. Gain invaluable experience in a supportive atmosphere that encourages creativity, collaboration, and innovation.<br/><br/><strong>Why Content Creation?</strong><br/>Our BA (Hons) Content Creation degree offers a rigorous and practice-led exploration of contemporary digital communication and storytelling. Rooted in our ethos of creative exploration, innovation and critical inquiry, this course will prepare you to develop content across a range of digital platforms and media environments.<br/>In an age defined by rapid technological and cultural change, the ability to communicate meaningfully through digital content has become essential in all industry sectors. This fast-paced, industry-oriented programme will equip you with the creative, technical, and analytical skills required to engage audiences and shape narratives through visual and interactive media.<br/>Using the latest technology and software tools, you will learn to create content across multiple media forms, including moving image, photography, audio, animation, and written communication. Informed by the principles of marketing, branding and business development, you will explore audience engagement, data-informed content planning and platform-specific production. Through experimentation and adaptive learning, you will explore how digital tools and technologies such as AI, immersive media, and interactive design can extend creative practice and reframe the relationship between maker and audience.<br/><br/>Project-based learning is at the core of the course. Working on industry briefs and collaborative projects, often beyond the university campus in real-world environments and at live events, you will gain experience of commercial production workflows and client engagement. Access to the university’s extensive industry links will provide opportunities for work placements and internships, support the development of your transferrable skills and the cultivation of your own professional networks.<br/><br/>Academic and contextual studies will underpin this practical work, allowing you to interrogate the political, social, and ethical dimensions of content creation. Developing a critically informed understanding of the industry and the evolving digital landscape, you will consider how media influences perception and behaviour, and how responsible, inclusive storytelling can foster positive change. This course will prepare you to join the next generation of digital creativity.