Digital Media and Communication BA (Hons)

**Ready to build the skills, knowledge, and industry insight to succeed in today’s digital media and communication landscape?**<br/><br/>**Course description**<br/><br/>Our BA (Hons) Digital Media and Communication course equips you with the knowledge and skills to create, communicate, and collaborate with confidence in a rapidly evolving digital landscape. You will develop critical awareness of the role of digital media in contemporary society and confidence in the responsible and effective use of digital media and communication technologies.<br/><br/>Our course combines academic rigour with practical, experiential learning to ensure you embark on your career with a well-rounded profile of knowledge and skills in digital media and communication. You will learn how to use emergent digital technologies responsibly – and when appropriate – to supplement, rather than replace, your own knowledge and skills.<br/><br/>It is directly informed by the research expertise of our academic staff and the professional insight of our industry partners. You will learn from our multidisciplinary team of experts in communication, media, and marketing, giving you the freedom to specialise in a range of applications, from creative media to strategic communications to digital marketing.<br/><br/>**Key course benefits**<br/><br/><br/>- State-of-the-art facilities - Gain hands-on experience to responsibly harness emerging technologies like generative AI and virtual reality<br/><br/><br/>- Adobe Creative Campus - With full access to the entire Adobe Creative Cloud, you’ll be using Adobe’s industry-standard digital tools to create high-quality work you can be proud of<br/><br/><br/>- Includes modules delivered by Aston Business School - Part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS<br/><br/><br/>- Top 100 - Ranked among the top 100 universities worldwide for marketing (QS World University Rankings by Subject, 2025)<br/><br/><br/>- Strong connections - Our connections to industry and placement opportunities will help you gain the knowledge, experiences, and skills employers are actively looking for<br/><br/><br/>**Modules**<br/>For more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/digital-media-and-communication-ba<br/><br/>**Assessment method** <br/>For more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/digital-media-and-communication-ba