Psychology and Marketing BSc (Hons)
Course Overview - Psychology and Marketing BSc (Hons)
Our four-year BSc (Hons) Psychology and Marketing course with integrated placement year will enable you to benefit from a unique mix of expert teaching, and real-world placement opportunities, which will help you to develop the skills and insight needed for a variety of careers. Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.
Alongside this, studying marketing will allow you to understand...
Our four-year BSc (Hons) Psychology and Marketing course with integrated placement year will enable you to benefit from a unique mix of expert teaching, and real-world placement opportunities, which will help you to develop the skills and insight needed for a variety of careers. Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour. <br/><br/>Alongside this, studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting. Psychology and Marketing are, therefore, an ideal combination of complementary disciplines enabling you to apply an understanding of human behaviour and cognition to a marketing context, providing insights into the consumer mind, from branding to buyer behaviour.<br/><br/>Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology, and is designed to help you develop a range of transferable and practical skills to succeed within your chosen career. Graduates with this mix of skills and knowledge are well placed for careers in a variety of industries. <br/><br/><strong>Key course benefits:</strong><br/><br/><br/> - 93% of our students felt positive about the academic support provided on their course (Psychology, National Student Survey, 2024).<br/><br/><br/>• Our BSc (Hons) Psychology and Marketing course is also accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).<br/><br/><br/><br/>• Our recent graduates have gone on to secure work in organisations such as the BBC, HSBC, Jaguar Land Rover, local Government, PwC, private care companies, and the NHS. <br/><br/><br/><br/><strong>We no longer offer a Foundation Programme. If you select Year 0 on your application form, this will be amended to Year 1 at the admissions review stage.</strong>
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Sandwich
Duration
4 Years
Start Date
14/09/2026
Campus
Main Site
Application Details
14 January
Application deadline
Provider Details
Codes/info
Course Code
C8N5
Institution Code
A80
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
Not Accepted
Scottish Higher
A,B,B,B,B
Access to HE Diploma
D:15,M:30,P:0
Successful completion of the QAA-recognised Access Diploma with 45 credits at Level 3. You must obtain a minimum of 15 Distinctions and 30 Merits. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirements.
International Baccalaureate Diploma Programme
31
28
STANDARD: 31 points overall and must include grades 5, 5, 5 in three Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English Language. OR CONTEXTUAL: 28 points overall and must include grades 5, 4, 4 in three Higher Level subjects. You must also have Standard Level grade 5 in both Maths and English Language. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDD
DDM
STANDARD: With this BTEC we accept any subject with grades DDD. CONTEXTUAL: With this BTEC we accept any subject with grades DDM. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
H3,H3,H3,H3,H4
GCSE/National 4/National 5
Five GCSEs at grade C/4 or above and must include Maths and English Language. Please note that we do not accept Key Skills or Functional Skills in place of these.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
DD
STANDARD: With this BTEC you must also achieve grade B in one A Level subject. CONTEXTUAL: With this BTEC you must also achieve grade C in one A Level subject. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Scottish Advanced Higher
B,B,C
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
D
STANDARD: With this BTEC you must also achieve grades BB in two A Level subjects. CONTEXTUAL: With this BTEC you must also achieve grades BC in two A Level subjects. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Pearson BTEC 90-Credit Diploma (QCF)
DD
STANDARD: With this BTEC you must also achieve grades BB in two A Level subjects. CONTEXTUAL: With this BTEC you must also achieve grades BC in two A Level subjects. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
D
STANDARD: With this BTEC you must also achieve grades BB in two A Level subjects. CONTEXTUAL: With this BTEC you must also achieve grades BC in two A Level subjects. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
A level
B,B,B
B,C,C
BBB in any three A Levels. BBC in any three A Levels plus grade B in either Core Maths or Extended Project Qualification (EPQ). BCC in any three A Levels. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready. RESITS: We welcome applications from students who have retaken exams to improve their grades. Only the highest grades achieved will be considered and resit applications are treated the same as all others. PREDICTIONS AND ACHIEVED GRADES: At Aston University, we are committed to an inclusive admissions process, ensuring every applicant has the best possible opportunity. While our listed grades are the official entry requirements, we understand that predicted grades are estimates. We typically offer candidates predicted to achieve CCC or higher, provided they meet the subject-specific requirements. This approach gives applicants the opportunity to improve upon their predicted grades. However, the offer made will contain the listed grade requirements. We also consider applications from students who have already achieved at least CCC in their A-Levels. These applications are reviewed on a c
T Level
D
We accept grade Distinction in any of the below subjects: Design, Surveying and Planning for Construction Digital Production, Design and Development Education and Childcare Building Services Engineering for Construction Onsite Construction Digital Business Services Digital Support Services Health Healthcare Science Science
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
This will be accepted in place of one A Level.
WJEC Level 3 Advanced Skills Baccalaureate Wales
This will be accepted in place of one A Level.
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| England, Northern Ireland, Scotland, Wales | £9,535 | 2025/26 | Year 1 |
| EU, International | £22,575 | 2025/26 | Year 1 |
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