City St George's, University of London (formerly City)
London (Greater) · 92% Recommended
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Digital Marketing BA (Hons)
Course Overview - Digital Marketing BA (Hons)
Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:
- Digital is the shared digital media experience between brands, users, technologies and trends.
- Marketing is how marketers add value to their brands and user experiences by fulfilling desires.
It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector.
You’ll be working with Digital Marketing Institute...
Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:<br/><br/><br/>- Digital is the shared digital media experience between brands, users, technologies and trends.<br/><br/><br/>- Marketing is how marketers add value to their brands and user experiences by fulfilling desires.<br/><br/><br/>It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector.<br/><br/>You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers.<br/><br/>BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
2 Years
Start Date
09/2025
Campus
Parkside Building Campus
Application Details
29 January
Application deadline
Provider Details
Codes/info
Course Code
P647
Institution Code
B25
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
120
Scottish Higher
120 UCAS tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC)
Access to HE Diploma
Pass with 60 credits. At least 45 credits at level 3 with 30 credits at Merit or Distinction. Accepted subjects: Information, Communication Technology and Business subjects preferred but other subjects also considered.
International Baccalaureate Diploma Programme
30
Obtain a minimum of 30 points overall
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Minimum of 120 UCAS tariff points, achieved in five Higher level subjects
GCSE/National 4/National 5
This course does not require evidence of GCSE qualifications.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.
Scottish Advanced Higher
120 UCAS tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC)
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.
A level
B,B,B
A Level: 120 UCAS tariff points / BBB (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered.
T Level
M
Merit overall. All subjects accepted but Craft and Design and Media, Broadcast and Production preferred.
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| England, Northern Ireland, Scotland, Wales | £11,440 | 2025/26 | Year 1 |
| EU, International | £18,600 | 2025/26 | Year 1 |
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