Art Direction For Fashion (Accelerated Degree) BA (Hons)
Course Overview - Art Direction For Fashion (Accelerated Degree) BA (Hons)
This degree will build your understanding of fashion imagery and photography, teaching you the essential skills, knowledge and techniques to excel in industry. You’ll discover the impact of art on fashion, learn about fashion communication and storytelling, and draw on cultural influences to create inspiring visual media.
Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential skills to succeed in the fashion industry as a photographer, editor, illustrator or art director.
You will:
• Understand the theories of fashion imagery...
This degree will build your understanding of fashion imagery and photography, teaching you the essential skills, knowledge and techniques to excel in industry. You’ll discover the impact of art on fashion, learn about fashion communication and storytelling, and draw on cultural influences to create inspiring visual media. <br/>Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential skills to succeed in the fashion industry as a photographer, editor, illustrator or art director.<br/><br/>You will:<br/>• Understand the theories of fashion imagery and storytelling<br/>• Be assigned a personal industry mentor to work with throughout the course<br/>• Learn the technical skills needed to create engaging imagery for fashion<br/>• Develop the technical, research, creative and analytical skills needed for a fashion imagery role<br/>• Understand how to draw on cultural influences to create inspiring visual media<br/>• Learn about zine culture and independent publishing<br/>• Experiment with areas such as photography, moving image/film, 3D design, digital platforms, illustrations, art direction and graphic design<br/>• Work on live projects and complete work placements with our industry partners<br/>• Complete a self-directed Personal Professional Project that allows you to show your skills and knowledge, and contextualise these in alignment with your career goals
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
2 Years
Start Date
09/2026
Campus
Fashion Retail Academy
Application Details
14 January
Application deadline
Provider Details
Codes/info
Course Code
ADF1
Institution Code
F70
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
104
120
A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma. You can check how many points your qualifications are worth using the online UCAS Tariff Calculator. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you. If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements.
Scottish Higher
A typical offer is between 104 and 120 UCAS points
Access to HE Diploma
60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.
International Baccalaureate Diploma Programme
24 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
A typical offer is between 104 and 120 UCAS points
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
A typical offer is between 104 and 120 UCAS points
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Acceptable when combined with other qualifications
AS
We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.
Scottish Advanced Higher
A typical offer is between 104 and 120 UCAS points
Cambridge International Pre-U Certificate - Principal
A typical offer is between 104 and 120 UCAS points
Extended Project
Acceptable when combined with other qualifications
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Acceptable when combined with other qualifications
Pearson BTEC Level 3 National Certificate (first teaching from September 2016)
Acceptable when combined with other qualifications
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017)
A typical offer is between 104 and 120 UCAS points
A level
We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
A minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications
WJEC Level 3 Advanced Skills Baccalaureate Wales
A minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| EU, England, Northern Ireland, Scotland, Wales, Channel Islands | £11,440 | 2025/26 | Year 1 |
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