Promotional Media: PR, Advertising and Branding (with Integrated Foundation Year) BA (Hons)

<strong>Why study the BA Promotional Media: PR, Advertising and Branding (with Integrated Foundation Year) at Goldsmiths</strong><br/><br/><strong>This programme will give you a theoretical and practical insight into todays media landscape, driven by the growing industries of advertising, branding, and PR.</strong><br/>• This is a four-year degree. If you successfully achieve the progression requirements of the Foundation Year, you can continue onto one of our full-time three-year undergraduate degrees in Media & Communications, Journalism or Promotional Media.<br/><br/><br/><br/>• There are no formal entry requirements for this programme, you just need to demonstrate a lively interest in the world of the media – so its an ideal choice if youre returning to education or dont have the qualifications to apply directly to the BA Promotional Media: PR, Advertising and Branding .<br/><br/><br/><br/>During the foundation year:<br/>• Youll develop an understanding of media theory and media practice, and the confidence, skills and creative foundation to thrive at undergraduate level.<br/><br/><br/><br/>• Youll be introduced to a broad spectrum of critical perspectives on the media and a range of contemporary media practices.<br/><br/><br/><br/>• Youll develop your skills in creative approaches to media and communications.<br/><br/><br/><br/>• The programme includes a study skills module, where youll get to develop your academic writing and research skills.<br/><br/><br/><br/>• Youll be taught by highly experienced tutors and technicians in studio settings, using the same industry-standard facilities as the undergraduate degrees.<br/><br/><br/><br/>On successful completion of the foundation year, youll progress onto Year 1 of the degree<br/>• Rated third in the UK by the QS World University Rankings by Subject (2024), youll study in one of the top media, communications and cultural studies departments in the world.<br/><br/><br/><br/>• You’ll explore the relationship between new technology, consumer culture and promotional practices in a changing media landscape.<br/><br/><br/><br/>• You’ll discover how different media such as art and video relate to promotional media, and examine the development of promotional media in both historical and contemporary contexts.<br/><br/><br/><br/>• This degree is interdisciplinary, and youll evaluate the impact of promotional activity culturally, sociologically economically and politically.<br/><br/><br/><br/>• Thanks to our strong links with industry, youll have the opportunity to complete a work placement and develop skills to help with your future career.<br/><br/><br/><br/>• You’ll balance theoretical learning with practical skills through the production of creative work.<br/><br/><br/><br/>• You’ll learn in small groups from industry experts in media, communications, brand, advertising and more. Our series of talks and debates from world-renowned guest lectures will enrich your academic experience.<br/><br/><br/><br/>• You’ll benefit from studying in one of the world’s greatest centres for media – London – and have the chance to visit media organisations to further your knowledge.<br/><br/><br/><br/>• Inclusivity and engagement are guiding principles within the Department and we aim to take our students lived experience into account. We’ve strived to decolonise our teaching both intellectually and culturally.<br/><br/>