Digital Media BA (Hons)

Digital Media is a vibrant and crucial field that fuels social change and ignites creative expression in today’s world. Our Digital Media BA covers a diverse range of topics - from Data and Design to Social Media Cultures, and from Content Creation to Audience and User Research - offering you a comprehensive blend of critical, creative, and professional approaches. You will gain the critical tools, innovative insights, and cutting-edge techniques necessary to both understand and shape the ever-evolving digital media landscape throughout your career.<br/><br/><strong>Why choose this course?</strong><br/>• Our core modules use authentic assessment methods in the form of coursework, helping to develop your application of theory into practice<br/><br/><br/><br/>• Film Studies and Media at Keele: Top 10 in England for student positivity* NSS 2023 (Broad-based universities) *based on overall student satisfaction, which is an average score across 27 questions asked in the NSS<br/><br/><br/><br/>• Access to the Media Suite – gain practical skills using film, sound and image production facilities<br/><br/><br/><br/>• Critically analyse the evolution of digital media in society<br/><br/><br/><br/>• Enhance your career prospects with transferable skills in content creation, communication and the creative arts<br/><br/><br/><br/>Delve into the theory behind digital media, exploring the critical frameworks and methods that reveal its profound impact on society, while also honing the creative and professional skills necessary to produce compelling digital content across various formats. This dual approach empowers you to become a thoughtful and responsible digital citizen, capable of making a positive impact on individuals and communities through your work.<br/><br/>Our Digital Media degree is structured around three core elements:<br/>- the study of critical theories related to digital media industries, technologies, and cultures;<br/><br/><br/>- the analysis and research of digital platforms and content;<br/><br/><br/>- and the hands-on creative practice of digital media content creation.<br/><br/><br/>You will explore how these areas interconnect, gaining insights into how knowledge in one influences the others, fostering a holistic understanding of the digital media ecosystem.<br/><br/>As a Digital Media student, you will acquire the expertise to navigate the digital media industry with professionalism, ethical integrity, and responsibility. The programme also offers flexibility, allowing you to tailor your degree through a selection of optional core modules. These modules enable you to broaden your understanding of various career pathways or to actively engage with the world beyond Keele—whether through a work placement, client-based projects, or collaborative efforts to deliver successful festivals or events.<br/><br/><strong>About Keele</strong><br/>Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.<br/><br/>We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.<br/><br/>Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.