Digital Marketing and Analytics MSc

**About this course** <br/><br/>In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.<br/><br/>This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.<br/><br/>You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses abilities to influence consumer and marketing decisions.<br/><br/>**Please note that this course is subject to validation and we are currently in the process of developing it. To register your interest, please visit kingston.ac.uk/postgraduate/courses/digital-marketing-and-analytics-msc and we will contact you with further information as soon as it is available.**<br/><br/>**Reasons to choose Kingston** <br/><br/><br/>- Kingston Business School is one of only 5% of the worlds business schools to be accredited by AACSB International.<br/><br/><br/>- Hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.<br/><br/><br/>- You will develop in-demand skills in the ever-changing and growing world of digital marketing.<br/><br/><br/>**Career opportunities**<br/>You will graduate ready for a wide range of roles, such as:<br/><br/><br/>- Digital marketing manager/strategist<br/><br/><br/>- Social media marketing manager<br/><br/><br/>- Web analyst<br/><br/><br/>- Content marketing manager<br/><br/><br/>- Search marketing strategist.<br/><br/><br/>You may also decide to continue your studies at Kingston University through doctoral research. Many business graduates decide to use the skills they have learned to set themselves up in business.