Advertising and Digital Marketing (Study Abroad) BSc (Hons)

BSc Advertising and Digital Marketing (Study Abroad) will provide you with real-world, hands-on experience in advertising and digital marketing. The focussed curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.<br/><br/>**Why Lancaster?**<br/>You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.<br/><br/>This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:<br/><br/><br/>- Current communication theories and methods<br/><br/><br/>- Media planning<br/><br/><br/>- Digital and social media marketing<br/><br/><br/>- Communications research<br/><br/><br/>- Influencer marketing<br/><br/><br/>- Artificial Intelligence (AI)<br/><br/><br/>You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.<br/><br/>This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.<br/><br/>**Theory into practice**<br/>As part of your studies, we invite guest speakers from some of the UKs leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.