Graphic Design BA (Hons)

The <strong>BA (Hons) Graphic Design</strong> at <strong>MJM London South Bank University</strong> prepares the next generation of creative professionals shaping <strong>visual communication</strong>, <strong>digital culture</strong> and <strong>creative innovation</strong> across global industries.<br/><br/>Graphic designers today work across <strong>branding</strong>, <strong>advertising</strong>, <strong>digital media</strong>, <strong>fashion</strong>, <strong>luxury</strong>, <strong>entertainment</strong>, <strong>publishing</strong>, <strong>gaming</strong> and <strong>social media</strong>. They create <strong>visual identities</strong>, <strong>digital experiences</strong>, <strong>motion graphics</strong>, <strong>interactive content</strong> and communication campaigns for contemporary brands and audiences.<br/><br/>The profession combines <strong>artistic creativity</strong>, <strong>storytelling</strong>, <strong>strategic thinking</strong> and <strong>emerging technologies</strong>. From <strong>drawing</strong>, <strong>typography</strong> and <strong>editorial design fundamentals</strong> to <strong>UX/UI</strong>, <strong>motion design</strong>, <strong>digital communication</strong> and <strong>Creative AI</strong>, graphic designers move between manual creativity and advanced digital tools to build impactful visual experiences adapted to evolving industries.<br/><br/>Delivered in the heart of London, the programme brings the internationally recognised creative expertise of <strong>MJM Graphic Design</strong> — one of France’s leading <strong>Art & Design institutions since 1979</strong> — into the academic framework of <strong>London South Bank University</strong>, combining <strong>industry-focused creative education</strong> with <strong>British academic excellence</strong> within one of the world’s most influential creative capitals.<br/><br/>This <strong>practice-led degree</strong> develops expertise across <strong>branding</strong>, <strong>visual identity</strong>, <strong>editorial design</strong>, <strong>digital content creation</strong>, <strong>UX/UI</strong>, <strong>motion design</strong>, <strong>storytelling</strong>, <strong>photography</strong>, <strong>audiovisual expression</strong> and <strong>Creative AI</strong>. Through <strong>studio-based learning</strong>, workshops and industry-inspired projects, students develop conceptual thinking, technical expertise and a professional portfolio aligned with international industry expectations.<br/><br/>Teaching is delivered by <strong>industry-experienced professionals</strong> actively working across graphic design, branding, digital communication and visual media industries, ensuring students remain connected to current professional practices, creative workflows and emerging trends.<br/><br/>Students explore:<br/>• <strong>Branding and visual identity</strong><br/>• <strong>Typography and editorial design</strong><br/>• <strong>UX/UI and digital experiences</strong><br/>• <strong>Motion graphics and audiovisual communication</strong><br/>• <strong>Creative direction and storytelling</strong><br/>• <strong>Digital content creation and social media design</strong><br/>• <strong>Design strategy and project management</strong><br/>• <strong>Creative AI and Artificial Intelligence in design practice</strong><br/>• <strong>Photography and image-making</strong><br/><br/>The programme encourages <strong>experimentation</strong>, <strong>innovation</strong>, <strong>entrepreneurship</strong> and <strong>interdisciplinary collaboration</strong> while progressively developing creative, technical and professional expertise across three academic levels.<br/><br/>Graduates are prepared for careers including <strong>Graphic Designer</strong>, <strong>Brand Designer</strong>, <strong>Digital Designer</strong>, <strong>Motion Designer</strong>, <strong>UX/UI Designer</strong>, <strong>Art Director</strong> and <strong>Creative Entrepreneur</strong>.<br/><br/>The programme leads to a <strong>double qualification</strong>:<br/>• A <strong>BA (Hons) degree in Graphic Design</strong> validated and awarded by <strong>London South Bank University</strong><br/>• A <strong>French state-recognised degree</strong> awarded by <strong>MJM Graphic Design</strong><br/><br/>This international double award strengthens <strong>employability</strong>, <strong>academic mobility</strong> and professional opportunities across the <strong>UK</strong>, <strong>Europe</strong> and global creative industries.