Business and Marketing Management BA (Hons)

Considering a marketing career? Think you’ve got what it takes to be a business leader? Join us to develop expertise in both areas while discovering what it means to think as an entrepreneur and act like a marketing leader.<br/><br/>From consumer behaviour to consultancy, our core modules are designed to cover all the key areas of marketing management and business. Thanks to our diverse expertise, we offer a range of optional modules allowing you to specialise in 1 of the 2 areas. For example, you might focus on leadership or look into omnichannel marketing.<br/><br/>When you’re not learning from our experts in the lecture theatre, you’ll likely be in our Marketing and Social Media Lab. Here you’ll find everything from the latest industry-standard tools like Brandwatch to essential software like Adobe Creative Cloud.<br/><br/>To give you the best chance of success, we talked to a range of employers about what skills they look for when recruiting graduates. We also work with our partners, including JVCKENWOOD UK, to set live briefs so you know what to expect in your first role and put theory into practice.