This accredited International Marketing degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.
You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal syste...
This accredited International Marketing degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing. <br/><br/>You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
14 Months
Start Date
01/2025
Campus
Garthdee Campus
Application deadline
Provider Details
Codes/info
Course Code
Unknown
Institution Code
R36
Points of Entry
Unknown
Take the next steps at Robert Gordon University with our postgraduate course search.