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Digital Marketing BA (Hons)
Course Overview - Digital Marketing BA (Hons)
Robert Gordon University offers the only BA (Hons) Digital Marketing degree available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.
You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects through placement and live agency ...
Robert Gordon University offers the only BA (Hons) Digital Marketing degree available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.<br/><br/>You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects through placement and live agency projects.<br/><br/>This course shares a common first year with BA (Hons) Digital Marketing and Business Analytics. At the end of first year you can choose to study BA (Hons) Digital Marketing or BA (Hons) Digital Marketing with Business Analytics.
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
07/09/2026
Campus
Main Site - Aberdeen
Application Details
14 January
Application deadline
Provider Details
Codes/info
Course Code
P9P3
Institution Code
R36
Points of Entry
Year 1, Year 2, Year 3
Entry Requirements
UCAS Tariff
Not Accepted
Scottish Higher
B,B,B,C
Access to HE Diploma
M:45,P:15
Pass 60 credits to include 45 Level 3 credits at grade Merit. Diploma must be completed in a relevant subject.
International Baccalaureate Diploma Programme
27
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DMM
In a relevant subject.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
H2,H3,H3,H3
HNC (BTEC)
P
A relevant HNC will be considered for entry to year 2.
Scottish HNC
Pass
A relevant HNC will be considered for entry to year 2.
HND (BTEC)
P
A relevant HND will be considered for entry year 3.
Scottish HND
Pass
A relevant HND will be considered for entry to year 3.
Foundation Apprenticeship (SCQF Level 6)
Pass
May be accepted in combination with SQA Highers
A level
B,C,C
T Level
M
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| Scotland | £1,820 | 2025/26 | Year 1 |
| England, Northern Ireland, Wales, Channel Islands, Republic of Ireland | £6,250 | 2025/26 | Year 1 |
| International | £16,980 | 2025/26 | Year 1 |
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