Digital Marketing BA (Hons)

**Please check the Sheffield Hallam University website for the latest information.** <br/><br/>**Course summary**<br/><br/><br/>- Study the value of marketing, customer engagement and relationship management.<br/><br/><br/>- Use the latest creative software and analytical tools to design and build campaigns.<br/><br/><br/>- Experience real-world marketing by analysing the content of leading brands.<br/><br/><br/>- Explore the future of digital marketing through big data, artificial intelligence and social media.<br/><br/><br/>- Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.<br/><br/><br/>This course is perfect if you’re fascinated by the future of digital marketing, where customer experience is becoming the foundation on which products and services are developed. You’ll develop your skills as a marketing professional with a strategic mindset, gaining a solid foundation in digital marketing techniques and platforms to support overarching marketing strategies. <br/><br/>All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. <br/><br/>Through our relationships with leading local and global brands, you’ll have the opportunity to access placements, volunteering programmes, training schemes, internships and work experience. <br/><br/>**Key Themes**<br/><br/>Our BA Digital Marketing course is a future-facing degree. You’ll be encouraged to think critically about how big data, artificial intelligence, machine learning and Web 4.0 will impact the marketing landscape – plus how you can leverage these technologies to get ahead.<br/><br/>You’ll learn why providing value is more powerful than selling products – and why authentic storytelling is key to creating a brand that customers really care about. We’ll also explore the modern challenges of consumerism and globalisation, learning how to champion environmental and social issues to influence positive change.<br/><br/>You’ll find out what it means to reach, engage and convert your audiences with cohesive digital campaigns, social profiles and content they’ll crave. You’ll build campaigns on global platforms like YouTube, TikTok, Instagram, WeChat and Telegram. <br/><br/>You’ll then use powerful tools to test and analyse campaign performance, using these insights to optimise results across every stage of the customer journey.<br/><br/>**Applied learning**<br/><br/>We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses.<br/><br/>**Work Placements**<br/><br/>You will have the opportunity to arrange a year-long work placement in between your second and third years, allowing you to graduate with an Applied Professional Diploma to add to your CV. <br/><br/>You will also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe and beyond.<br/><br/>**Live Projects**<br/><br/>As part of your studies, you’ll take on projects set by external organisations. These allow you to apply your learning to the real world, build your business network and take your first step on your chosen career ladder.<br/><br/>You’ll also gain first-hand insights from local experts as they deliver regular guest talks on campus.<br/><br/>**Entrepreneurial Support**<br/><br/>We offer award-winning support for entrepreneurs – from free offices and studio space to expert workshops, freelance opportunities and a vast business network ready for you to tap into.<br/><br/>With the support of the Hallam i-Lab business hub, you’ll have the opportunity to collaborate with creatives, entrepreneurs and investors across Sheffield. Here, you can form lucrative business networks, brainstorm entrepreneurial ideas and even launch your own venture.