Digital Marketing BA (Hons)

The new Digital Marketing degree course will develop your knowledge and skills in marketing communications, reflecting the changes in industry demand for specialist digital marketeers. <br/><br/>As a graduate with a Digital Marketing degree, you could have a successful career as a Digital Marketing professional or specialise in a specific area such as content, SEO, Social Media, email, PR and Communications or Web Design. <br/><br/>By studying Digital Marketing at degree level, you will develop a solid understanding of the role of marketing within an organisation. You will learn about fundamental marketing processes and developments within contemporary digital marketing to become an expert in planning, executing and evaluating digital marketing campaigns. This course involves a significant amount of practical application and the opportunity to experience live client projects and case studies. <br/><br/>You will also: <br/><br/>Examine current issues in marketing management and design and the growing ethical issues in online marketing. <br/>Understand the key concepts in marketing research including quantitative and qualitative research methods. <br/>Develop skills to commission, manage, interpret and use marketing information <br/>Explore a range of communication tools in a Digital Marketeers toolbox, such as Advertising, Direct Marketing, Personal Selling, PR and publicity <br/>Learn how to develop a content strategy and the best practices when writing and designing for Digital, including websites, e-newsletters, social media or news articles and understand them.<br/>Become an expert in planning, executing and evaluating digital marketing campaigns.

Are you looking for a different higher education experience? Then look no further. <br/><br/>At UA92, think fixed half day fixed timetables from 9am-1pm or 2pm-6pm*, no traditional end of year exams and a strong focus on your personal development. You’ll focus on one module at a time and be able to fit other commitments around your study. You can start studying when your ready with intakes throughout the year. At UA92, you'll learn in a way that works best for you. <br/><br/>Specialising in Sport, Media, Digital and Business, UA92 courses are built with employability in mind. Think career-relevant modules, co-developed with some of the biggest names in industry, and practical hands-on learning with small class sizes. Studying at UA92 will help prepare you for your future career after graduating. They've got your back!<br/><br/>Plus, you’ll get a degree from the highly accredited Lancaster University. Click Call University to kickstart your future today!<br/><br/> <br/>* There may be exams in some modules where external accreditations are available. If you start in February, April or June or as an accelerated student, UA92 can’t guarantee your timetable will be fixed am/pm throughout your studies.