Marketing Management Top-up BA (Hons)

**OVERVIEW**<br/>**Marketing is a dynamic business, with social media and e-commerce transforming the way many service sector companies manage their marketing approach. Our Marketing Management top-up degree course will enhance your existing knowledge and enable you to meet the demand for trained professionals with proven e-marketing skills across online and high street businesses.**<br/><br/>This one-year course is designed for anyone who has previously studied a relevant subject (up to Level 5). It will ensure you have a thorough grounding in marketing practice, creativity and innovation, developing competencies to succeed in management within the sector, while you will also be able to expand your knowledge into a range of specialist areas through a variety of optional study modules.<br/><br/>To help you put theory into practice during your studies, our marketing degree top-up course gives you the chance to engage with local organisations through live projects and case studies, while you will also have the opportunity to learn video production, livestreaming, podcasting and more practical skills in our Digital Creative Studio. By completing the course, you will be able to gain an industry-recognised qualification from the Chartered Institute of Marketing.<br/><br/>**WHY CHOOSE THIS COURSE?**<br/>- **Practical application** – Get involved in live projects, case studies, promotional and PR work with market research and planning briefs conducted with local organisations<br/><br/><br/>- **Enrichment** – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio<br/><br/><br/>- **Specialise your studies** – Choose from a variety of specialist optional modules, such as Enterprise Risk Management or Advertising and Media Management<br/><br/><br/>**FACILITIES**<br/>Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.<br/><br/>If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.<br/><br/>**ACCREDITATIONS AND PARTNERSHIPS**<br/>This course is accredited by the Chartered Institute of Marketing.<br/><br/>**PLACEMENTS**<br/>We encourage students on our top-up course to gain work experience throughout your studies.<br/><br/>Employers we have worked with include Planeta Huerto SL (Spain), The Royal Society of Medicine (London), CA Technologies (Berkshire) and Beyond Beauty (Birmingham).<br/><br/>**CAREERS AND PROGRESSION**<br/>Examples of careers you could pursue following this course:<br/>- Marketing executive<br/><br/><br/>- Digital marketer<br/><br/><br/>- Public relations officer<br/><br/><br/>- Media planner<br/><br/><br/>- Social media manager<br/><br/><br/>- Advertising account executive<br/><br/><br/>You could also progress onto one of our postgraduate courses at University College Birmingham.<br/><br/><br/>- **Please refer to our website www.ucb.ac.uk for the latest updates to this course**<br/>