From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.<br/><br/>This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.<br/><br/>**Why choose this course?**<br/><br/><br/>- Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers<br/><br/><br/>- Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications<br/><br/><br/>- Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community<br/><br/><br/>- Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional<br/><br/><br/>- Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’<br/><br/><br/>- Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services<br/><br/><br/>- Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.<br/>