International Business with Data Analytics MSc

Why study this course As the business world morphs to accommodate the dynamic economic environment of today, this course introduces non-specialists to a range of business functional areas so that you become knowledgeable and effective managers. You develop a deep understanding of organisations and their external context. You also learn how to manage yourself, and others, in a supportive and academic environment. The course focuses on developing an awareness of business operations in an international environment, the management of corporate reputation and brands, international finance and cultural awareness in global contexts. Data Analytics Units cover a wide range of topics including programming , databases , security ,project management and computer networking , giving you both the underpinning theory and the ability to apply it to complex real world problems as well as an awareness of emerging technologies and developments . The Data Analytics Units are designed for non computing graduates who are looking to apply information technology to their careers , or who are looking to change their career direction . These Units cover a wide range of topics including programming , databases , project management , and computer networks . During the units you will learn the underpinning theory of these topics and you will apply these theories to practical scenarios . Educational Aims This course offers you the opportunity to develop a particular strength in the management of international business issues. You will focus on strategic areas of management, international business, intercultural competencies, brand management, data analytics and financial management, all framed by the lens of developing patterns of world trade and the global marketplace. You will develop the skills required to adopt appropriate strategic responses to different market environments through the study of organisations. You will also understand the impact of contextual forces on international organisations, including the management functions of business such as corporate and brand reputation, corporate governance and ethical, economic and environmental change issues. You will develop your knowledge of the financing of organisations including the sources, uses and management of finance and the use of accounting for managerial and financial reporting. You will also study the management and development of people in organisations within a cross-cultural context, the use of relevant communications within the global economy. You will appreciate how cultural differences affect both buying behaviour and marketing approaches. As well as specific knowledge relating to international business, you will develop enhanced personal and interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. At the end of this course, you will have the ability to use confidently your strategic and analytical skills to solve strategic international business and management problems.