Marketing BSc (Hons)

Marketing is everywhere – and it’s changing fast. From fashion and tech to travel and finance, every industry needs creative, data-savvy marketers. Our BSc Marketing degree gives you the skills, experience and real-world insight to launch a career you’re excited about – wherever your interests take you.<br/><br/>Whether you’re drawn to brand identity and storytelling, social media strategy, or data-driven insights, marketing combines a unique blend of creativity and analytical thinking - and so does our BSc Marketing. Developed in collaboration with industry experts, youll build the skills, experience and confidence needed to thrive in this everchanging field.<br/><br/><strong>Why study this course?</strong><br/><br/><br/>• Gain industry-recognised qualifications from the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI)<br/><br/><br/><br/>- <strong>Marketing in Action module</strong> - work on a real client consultancy project and earn a Level 4 Chartered Institute of Marketing certification<br/><br/><br/>- <strong>Advances in Digital Marketing module</strong> - explore real world case studies and deep-dive into the world of AI and data-driven marketing strategies while earning a Digital Marketing Institute qualification <br/><br/><br/>- <strong>Industry experience</strong> - up until the end of your second year, you have the option to transfer to the <strong>BSc Marketing with Year in Industry</strong>.<br/><br/><br/>• Join the <strong>Capgemini Community Challenge</strong> - exclusive to Birmingham Business School<br/><br/><br/><br/>• Join the <strong>Deloitte Responsible Business Student Challenge</strong> <br/><br/><br/><br/>• Study abroad in your second year with one of our partner institutions or at our Dubai campus<br/><br/><br/><br/><strong>This degree is accredited by</strong><br/>the Charted Institute of Marketing (CIM) and the Digital Marketing Institute (DMI) meaning you have the opportunity to gain access to their industry-recognised qualifications.<br/><br/><strong>Triple Crown Accredited</strong><br/><br/><strong>#1 most targeted university by top graduate employers (High Fliers Report, The Graduate Market 2024)</strong>